Process

At Rabuck | Stranger our strength is understanding how to utilize the tools and techniques of integrated marketing to reach your diverse constituencies. From what media should be used to what promotional offers work to generate response, from what creative executions will resonate in the target audience segments to what obstacles we must overcome to acquire and retain them, we dig deeply. And we believe it is this depth of planning that makes us stand out among our competitors.

We’ve developed a four-part, purposefully non-rigid process to derive strategy and product positioning: we call it the I.D.E.A. System. The I.D.E.A. System encompasses four distinct planning stages:

We apply the I.D.E.A. system to understand the business’ competitive set – what has worked and what has not – and to isolate a results-oriented strategy for execution. We take a tough, honest look at your problems and opportunities. It’s the way we think, and it gets results.