response Analysis

As an ROI-focused agency, Rabuck | Stranger has developed MediaTrack™, a proprietary system that offers our clients advanced technology for measuring campaign effectiveness and achieving the greatest return on investment.

With MediaTrack™ we are able to track responses and conversions to virtually any advertising medium including online, print, broadcast, paid search and direct mail. As long as a URL is the user’s destination, we can track it through our system. Some key features of MediaTrack™ include:

• Third party confirmation you are receiving the impressions for which you've paid
• Analysis of which placements, creative and markets are delivering the best coverage, ROI and conversions
• Running costs and ROI of your campaign by placement, creative execution and market
• Geo-location tracking by U.S., international, state and DMA to determine if there are geographic trends to capitalize upon
• Real-time creative and offer testing
• Campaign optimization to serve up the most effective creative and landing page options based on real-time campaign performance and marketing goals
• Responder retargeting with creative geared to their response

This is a major component of the Rabuck | Stranger offering, and we receive consistent feedback from clients who are thrilled with the quality and quantity of the data they receive from the application of our MediaTrack™ program.